New York City · Est. 1992
Luxury Experiences and Insider VIP Access
Your VIP Pass curates luxury New York experiences and VIP access, connecting artists, trendsetters, and iconic celebrations to the world. Since 1992, we have arranged insider access to Broadway, premium viewing at the New York City Thanksgiving Day Parade, the YVP Tree Lighting Gala, Fashion Week, the YVP Dinner of the Year, and private cultural and culinary experiences for more than 60,000 guests.
December 2, 2026 · Rockefeller Center
The YVP Rockefeller Center Holiday Tree Lighting Gala
Celebrate New York’s most iconic holiday night inside the Art Deco International Building, with reserved plaza viewing for the countdown, fine dining, signature cocktails and live entertainment.
Ticketed Experiences
Iconic New York Experiences Worth Planning Your Trip Around
From Thanksgiving morning to the YVP Tree Lighting Gala and the YVP Dinner of the Year, discover ticketed experiences created around some of New York’s most anticipated moments of the year.
TWO WAYS TO EXPERIENCE YOUR VIP PASS
Choose Your Way In
Whether you are planning around one of the year’s most anticipated events or creating something entirely your own, Your VIP Pass offers two distinct ways to experience what we do.
Insider Access
Be First on the List
Some of the best YVP experiences are limited long before the date arrives.
Get early announcements, first access to select ticketed experiences, private opportunities, and occasional updates from Your VIP Pass.
The Private Collection
There is another door,
and it opens for you.
Your VIP Pass creates private luxury experiences in New York and beyond, from intimate dinners with private chefs and exclusive venue access to Broadway, culinary experiences and curated travel. Beyond the public calendar, The Private Collection is designed around your plans, your guests and the kind of access that cannot simply be booked online.
Private Dining, Created for You
Bring exceptional dining to your own table with private chefs, sommeliers and culinary experiences arranged around your group. From residences and terraces to private dining rooms across New York, each experience is planned for the occasion and the people sharing it.
Culinary Access Beyond the Expected
Discover private caviar tastings, truffle experiences, exceptional wines and ingredients chosen for their provenance and quality. In New York and abroad, YVP connects guests with culinary experiences built around craftsmanship, place and access.
Private Access in New York and Beyond
From exclusive New York venues and Broadway experiences to privately arranged travel and cultural access, The Private Collection brings together experiences that go beyond standard reservations and public itineraries.
Our Story
Over Three Decades of Insider New York
Since 1992, YVP has taken guests inside New York’s defining cultural, culinary, Broadway, and holiday moments, from the Rockefeller Center Tree Lighting and the New York City Thanksgiving Day Parade to Broadway openings and private evenings. More than 60,000 guests, one city, known from the inside.
It Begins at Lincoln Center
Founder Bev Sambrotto creates cultural programs for the performing arts at Lincoln Center, including the original Meet the Artist series.
New York Offstage Is Born
Bev launches New York Offstage, pioneering behind-the-scenes Broadway and cultural access: cast parties, backstage tours, and master classes.
The Offstage Group Expands
The company grows into The Offstage Group, reaching thousands of students and travelers through programs in music, dance, acting, and opera.
Your VIP Pass Takes Shape
The experience evolves toward the guest, becoming YVP and bringing insider access once reserved for private groups to everyone.
60,000+ Guests and Counting
YVP welcomes guests inside New York’s most iconic moments, in partnership with the James Beard Foundation and leading cultural institutions.
Our Partners
Trusted Partners, Exceptional Experiences
Your VIP Pass works with respected hospitality, culinary, cultural, entertainment, and event partners who help bring each experience to life. These relationships strengthen the access, quality, and hospitality behind what we create.
New York’s most extraordinary moments shouldn’t sit behind a velvet rope.
Guest Reviews
What Guests Say About Their New York Evenings
Reviews from guests of YVP’s New York experiences, from Macy’s Thanksgiving Day Parade viewing to the Dinner of the Year, Broadway evenings, and holiday events across the city.
From the Journal
Notes from Inside the Room
An insider’s guide to New York’s defining moments, with stories, planning notes, and behind-the-scenes detail on Broadway, the Thanksgiving Parade, the Rockefeller Center Tree Lighting, and the city’s most memorable evenings.
