About Your VIP Pass
New York Experiences, Thoughtfully Curated
Your VIP Pass creates memorable ways to experience New York, from the city’s most iconic annual events to distinctive private and group experiences designed around the people, places, and moments that make New York unforgettable.
Our Point of View
New York Is Not Something You Simply Watch. You Experience It.
The best moments in New York rarely come from simply checking something off a list.
They come from being in the right place, at the right time, with the details already taken care of. From seeing an iconic tradition differently to discovering a side of the city you would never have found on your own.
That is the idea behind Your VIP Pass. We create thoughtfully planned experiences that bring guests closer to the people, places, celebrations, and moments that make New York extraordinary.
Experiences that bring you closer to the moments that define New York.
Thoughtful planning that allows the experience itself to feel effortless.
Memorable ways to experience the city together, not simply pass through it.
The Story Behind YVP
Built Around the Moments People Come to New York For
The city is filled with extraordinary experiences, but the difference between simply attending something and truly remembering it often comes down to the details. Where you are, who welcomes you, how the evening unfolds, and whether you can actually enjoy the moment instead of worrying about everything around it.
YVP brings those pieces together. Through relationships with venues, restaurants, hospitality teams, event professionals, and local partners, we create experiences that feel considered from the first conversation through the final moment.
Today, that approach extends from New York’s signature annual celebrations to private groups, corporate gatherings, special occasions, and custom experiences created around the way our guests want to see the city.
What We Create
New York Experiences Designed Around the Moment
From iconic annual events to private gatherings and custom requests, YVP creates experiences shaped around the way our guests want to see, celebrate, and remember New York.
Signature Events
Iconic New York, Experienced Differently
From Thanksgiving morning and Rockefeller Center to extraordinary nights on the Upper East Side, YVP creates elevated ways to experience some of New York’s most anticipated annual events.
Explore Signature Events
Private Experiences
New York, Made Personal
Thoughtfully planned experiences for couples, families, celebrations, and guests who want to discover New York in a way that feels more personal, considered, and entirely their own.
Explore Private Experiences
Groups & Corporate
Bring People Together Somewhere Unforgettable
From client entertainment and incentive travel to corporate gatherings and private groups, YVP creates New York experiences designed to bring people together in memorable ways.
Explore Group Experiences
From Our Founder
A Welcome From Bev Sambrotto
For nearly four decades, Bev Sambrotto has been opening doors to New York’s cultural world.
Her story began at Lincoln Center in 1985, where she created cultural programs for the performing arts, including the original “Meet the Artist” series connecting guests directly with the talent behind the stage.
In 1992, Bev founded New York Offstage, introducing guests to Broadway and New York culture through cast parties, backstage tours, master classes, artist encounters, and experiences that went far beyond simply attending a performance.
That same belief in meaningful access eventually became Your VIP Pass. Today, Bev continues to shape YVP around the idea that New York’s most extraordinary cultural, culinary, fashion, Broadway, and holiday moments should feel personal, welcoming, and within reach.
“New York’s glamour and sophistication should be within reach. Every experience we create brings guests face to face with the artists, icons, and tastemakers who shape the city.”
Meet Our Team
The People Behind YVP
For over 30 years, our team has brought guests inside New York City’s most iconic cultural, Broadway, culinary, and special-event experiences. Meet the people who help make every YVP experience possible.
Lia Pepper
CREATIVE DIRECTOR
Lisa Ellis
DIRECTOR OF OPERATIONS
Sabrina Notarnicola
EVP OF GROWTH & INNOVATION
Let’s Create Something Memorable
A New York Experience Company Built Around the City
As a New York experience company, Your VIP Pass brings decades of relationships, local knowledge, and thoughtful planning to private experiences, group gatherings, and some of New York’s most memorable annual moments.
Contact Your VIP PassStay in the Know
Be the first to hear about upcoming YVP experiences, special events, and new ways to experience New York.